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Wednesday, February 13, 2008

New Yorkers Told to "Get Some" on Valentine's

NYC Unveils Official Condom Wrapper, Says: 'Get Some'

NEW YORK (AP) -- The official New York City condom has a different look and a sexy new slogan: New Yorkers are being encouraged to "get some'' on Valentine's Day.

1010 WINS AUDIO: Carol D'Auria Reports

Street teams will be handing out the free condoms at busy hubs around the city on Thursday, including Times Square, Wall Street and near City Hall.

And an ad campaign on television, radio and subways and buses will soon begin, featuring the "Get some'' catchphrase.

"We want to give away as many condoms as people will use because we're trying to make New York City an even safer place to have sex, and this is a powerful way to do it,'' said Monica Sweeney, the Health Department's assistant commissioner for HIV prevention and control.

The city has made free condoms available for years, but last year revamped the package with a distinct look to encourage usage.

The first design was a black wrapper stamped with the letters "NYC CONDOM'' in the same font and bright colors used on city subway maps and signs.

Since it was launched a year ago, the Health Department has handed out more than 36 million condoms, or an average of 3 million each month.


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